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About Hi-Tec

Founded by Frank van Wezel in 1974, Hi-Tec are a global brand with distribution to over 85 countries. They specialise in hiking shoes and all things walking based, including footwear, clothing and accessories. Hi-Tec are the hiking brand of the year, a client that Bulldog Digital Media was proud to have under their wing. They first approached Bulldog in March 2016 with the mission to increase their rankings, brand awareness and overall sales.

Hi-Tec’s goals

  • Increase keyword rankings
  • Increase conversions
  • Establish a strong online presence
  • Increase organic website traffic

Bulldog’s campaign strategy

  • Infographic link building campaign
  • Increase conversions
  • Onsite optimisation
  • Increase keyword rankings

Hi-Tec’s campaign results

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74%

increase in organic
traffic

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34%

increase in no.
keyword positions

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107%

increase in top 3
keyword positions

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45%

increase in
conversions

In order to achieve exceptional results, Bulldog optimised Hi-Tec’s PPC campaign by identifying converting keywords, increasing click through rates and measuring ROI. In the space of six months we increase their conversion rate by 45%, which helped towards their 74% increase in traffic. The 6 infographics made for Hi-Tec were used to feature on blogs such as visitpeakdistrict, fionaoutdoors.co.uk and talesofamountainmama.com. Conducting boot reviews was another strategy that helped improve brand awareness and traffic to their site. Features on sites such as getoutwiththekids.co.uk, lifeinabreakdown.com and theoliversmadhouse.co.uk. Improving their online presence was one of our main objectives, by outreaching these creative bits of content we increased a number of Hi-Tec’s keywords by 428 positions overall.

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