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Search

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Paid Search

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Link Building

About U+I PLC

A merge between Development Securities PLC and Cathedral Group, two of the UK’s leading property companies, gave birth to U + I PLC, a London based regeneration company, transforming undervalued parts of towns and cities into thriving establishments. U + I PLC first approached Bulldog in November 2015 through a recommendation for SEO and digital marketing to expand their brand awareness.

“Bulldog has really helped us to set clear objectives and then grow our following and digital presence. We’ve been really pleased with the results. They are a great team, always timely and efficient and really easy to work with.”

Lucy Grimble

Head of Communications

U+I PLC’s goals

  • Increase branded keyword rankings
  • Establish a strong online presence
  • Increase organic website traffic

Bulldog’s campaign strategy

  • Link building campaign targeting brand terms
  • Build up a strong social following
  • Onsite optimisation to aid branded keyword rankings

U+I PLC’s campaign results

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76%

increase in organic
traffic

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1st

for all branded
keywords

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6000

increased organic
followers

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10%

increase in
conversion rate

U+I PLC saw a huge increase in their online presence since their merging with a partner back in 2015. We managed to create a campaign that not only ranked them consistently first for all branded keywords and increases in organic traffic by 76% year on year. U+I’s social profiles also saw a huge increase, with 6000 social media followers since their start-up. U+I have been recognised all across the UK for their work, an online presence was essential to their success.

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